Alex Rodriguez, ESPN make it all about them in Yankees-Red Sox stunt

In many ways, Alex Rodriguez and ESPN are the perfect match. In their industries, they rose to prominence, becoming the biggest, baddest and richest by using a multi-pronged, hard-working approach to fuel them. ESPN outmuscled its competitors with the dual television revenue streams of advertising and unmatched cable fees, and A-Rod had other-worldly baseball talent…